Ownership
The SPF Report is owned and published by Morgan Smith, an Australian sole trader. It is not owned by, funded by, or editorially answerable to any sunscreen manufacturer, cosmetics company, retailer or industry body.
Commercial interests
The publisher holds commercial interests elsewhere in the skincare industry. The SPF Report's editorial standards apply regardless: no brand endorsements, sourced claims, and honest treatment of the evidence — including where it cuts against ingredients or categories the publisher has an interest in. If this site ever features a product in which the publisher holds a financial interest, that interest will be disclosed prominently within the article itself, not buried here.
How the site makes money
The SPF Report may earn revenue from display advertising and from affiliate links (where we earn a commission if you buy through a link, at no extra cost to you). Advertising is visually labelled. Affiliate relationships never determine what we cover or what we conclude, and an affiliate link is never an endorsement. As of July 2026, no advertising or affiliate programs are active.
What we don't do
We do not accept payment for coverage. We do not run sponsored content presented as journalism. We do not let advertisers see, shape or veto articles.
Questions
If anything here seems unclear — or you believe we've fallen short of it — contact us via the Contact page.